HUGO BOSS celebrates the opening of its new BOSS Store in Thailand


With a next generation store concept, HUGO BOSS opened its new BOSS Store in Thailand, located in Bangkok’s new landmark ICONSIAM.


The new store concept conveys a homey feel, welcoming customers to the world of BOSS. Warm and residential materials for wooden cabinets, generous and comfortable seating areas, integrated skylights, as well as granite flooring enhance the inviting atmosphere. The overall effect is elegant yet light, the interplay of color contrasts in combination with clear lines lend the store a modern and refined look.


The latest brand-related campaign videos and fashion shows will also be prominently displayed on a digital LED screen. On a total retail space of 113 square meters. Presenting the latest BOSS Menswear Spring/Summer 2019 collections including shoes and accessories. 


Technical data

-           Opening date: December 12, 2018

-           Net area: 113m² (1130 square feet)

-           Presents BOSS Menswear, shoes and accessories.



BOSS Store

M Floor,


299 Soi 5 Charoen Nakorn Road, Klong TonSai District,

Khlong San, Bangkok 10600 Thailand

Phone: +66 2117 2339


Further information on the company can be found at For the latest news on our collections, visit