New BOSS Store Concept at Siam Paragon

HUGO BOSS celebrates the re-opening of its BOSS Store in Bangkok at Siam Paragon. With 292.50 square meter, this is the largest BOSS Store in Thailand.


The renovated venue features a refined interior concept that provides a perfect showcase for the full range of BOSS Menswear and BOSS Green collections.


The interior concept of the store conveys a solid yet airy, modern feel. Black steel grids are highlighted by LED strips; exquisite fabric wall panels and black profiles are contrasted with clear glass, while high-gloss and mirrored surfaces enhance the overall clean and classic mood.


A truly visionary highlight is the “objet de lumière”,a contemporary interpretation of a grand chandelier, embodying form and function. This innovative and stunning lighting fixture is the centerpiece of all the flagship venues, creating a dynamic link between same-floor segments.

Image courtesy of BOSS.