BOSS x Justin Teodoro
BOSS x Justin Teodoro: bringing joy and optimism to Holiday 2020
Imagination takes flight this festive season, as BOSS joins with New York-based artist and illustrator Justin Teodoro to present a playful and colorful vision of the holidays. Two distinctive motifs, a pink heart, and a blue star symbolize love and dreams in a multi-channel campaign that will also feature an exclusive BOSS capsule collection for men and women.
“It has been a fluid and collaborative process from the start, and I am very excited,” says Justin about the partnership. “Having my hand in such a wide scope, from prints to visuals and store windows, was really a dream project for me.”
In hot pink and vivid blue, Justin’s heart and star prints feature across the BOSS x Justin Teodoro capsule collection, standing out against classic black and winter white. Cozy and casual styles – T-shirts, sweaters, and sneakers – are presented alongside more tailored pieces including impeccable BOSS shirts and jackets, perfect for holiday celebrations.
Along with a hand-drawn reinterpretation of the BOSS logo, the heart and the star appear both singly and as an all-over print, on shirts, skirts, bags, and more. Highlights of the collection include a heart-print blouse with a tie neck, leather sneakers with printed soles, a reversible hooded jacket that can be worn in both bold and understated style, and a choice of heart and star iPhone covers.
Chief Brand Officer Ingo Wilts adds: “The uplifting vision that Justin conveys with his work is perfect for the holiday season. I love the playfulness and positivity that his illustrations bring to the campaign and the collection.” camouflage animal print, provide further depth and energy, while accents of zingy acid lime confirm the uplifting mood.