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BOSS HAS BEEN DRESSING PEOPLE FOR DECADES. THE REALITY OF TODAY IS A BROAD MIX OF DIFFERENT STYLES, CULTURES AND AGES. WE TAKE INSPIRATION FROM HOW WE LIVE TOGETHER IN THIS MODERN WORLD – DIVERSE PEOPLE, NEW COMMUNITIES AND WAYS WE GATHER TOGETHER. PAST, PRESENT AND FUTURE CANNOT EXIST WITHOUT ONE ANOTHER. FOR FALL/WINTER 2020 WE LOOK BACK INTO THE PAST TO SHAPE THE NOW, RE-MODELING AND RE-STYLING THE BOSS SIGNATURE LOOK TO SUIT EVERY GENERATION.

THE FIRST DELIVERY OF THE SEASON IS INSPIRED BY THE URBAN ENVIRONMENT OF NEW YORK CITY, A CULTURAL CAPITAL OF THE 21ST CENTURY WITH A VIBRANT MIX OF CULTURES AND PEOPLE. LOOKS AND STYLING ARE DEDICATED TO CITY LIVING, WHERE CLOTHING HAS TO BE FUNCTIONAL AND VERSATILE, SMART AND SOPHISTICATED. COLORS REFLECT A RANGE OF URBAN BLUES IN COMBINATION WITH BRIGHT WHITE, AND A POP OF BLUE WITH CLASSIC NAVY AND PICANTE ORANGE. KEY GRAPHIC FOR THIS DELIVERY IS AN UPDATE ON OUR CLASSIC MONOGRAM, WHERE THE ABSTRACT UPDATE OF THIS HERITAGE DESIGN IS INSPIRED BY THE ICONIC BLOCK AND GRID SYSTEM OF MANHATTAN.

AUGUST DELIVERY IS DEDICATED TO THE BEST OF BOTH WORLDS – COUNTRY COMMUNITY AND OUTDOOR LIFE IN COMBINATION WITH PART TIME CITY LIVING. WORK LIVE BALANCE IS A KEY WORD OF TODAY – WORK FROM ANYWHERE, NEW WAYS OF WORKING! CHARCOAL GREYS WITH TEAL GREEN AND OLIVE GREEN IN COMBINATION WITH SOFT GREEN AND A POP OF RED CREATE A NATURAL YET FRESH AND MODERN COLOR PALETTE. THE LEADING HOUNDSTOOTH GRAPHIC REPRESENTS HERITAGE WITH A TWIST, INSPIRED BY THE BOSS ARCHIVE. THE PATTERN IS RE-DESIGNED AND RE-WORKED INTO MODERN POWERFUL PRODUCT.

THE MOST WINTERY PEAK OF FALL/WINTER 20 IS THE GREAT WILD, THINKING OF A CROSS GENERATIONAL GATHERING IN THE MOUNTAINS. A SUBTLE SKIING VIBE IS CONTRASTED WITH A SIGNATURE CAMEL STORY TO CREATE A BOLD GRAPHIC COLLECTION. BLACK IS COMBINED WITH CAMEL, POPPY GREENS WITH BLACK AND WHITE. BOSS BOLD REPRESENTS A NEW GENERATION OF LOGO. FRESH AND SPORTY, THIS ARTWORK IS DESIGNED TO APPEAL TO A YOUNGER GENERATION OF BOSS CUSTOMERS. BOLD IN COLOR AND SCALE IT IS A LOGO CARRIER SETTING AN EXCITING STATEMENT.

BOSS – TAILORING PROMOTION

 

Terms & Conditions:

- Promotion period October 1-31, 2020.

- Discount 20% for every purchase of 30,000 Baht.

- Promotion extends to the selected products group. T & C apply.

- Additional on top 15% discount for SCB point redemption program.

- Receive a gift with purchase for every spending of 20,000 baht(until stocks last)

Images and texts are courtesy of BOSS.