ART OF DRESSING
BOSS MENSWEAR FALL/WINTER 2019
Hugo Boss has a long association with Design, Architecture and in particular Art. Hugo Boss continues to sponsor major art events in New York and Shanghai, this is the heritage and history of the company. With this strong association in mind, this season BOSS plays the role of the Curator. The role of the curator is to be selective, be discerning, bring taste and style together and present it in an understandable, inspiring and interesting way. The goal is to be more selective with our choices, fabrics, silhouettes and collection. As a curator, we travel for work as well as to get inspired. Therefore, the deliveries map out the
world of Art, Design and Architecture. We call this our design destinations New York, Milan and Shanghai.